Editor

The story behind our big-game ad campaign and the “big change” to Reese’s

When we have an exciting innovation, we want the world to know—and the faster, the better. That’s what drove our latest Reese’s ad campaign, produced by Erich & Kallman, that led up to the big game on February 11. Did you hear?” demands the voice of Will Arnett in each of the ads. “We’re making a big

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Niraj singh and the story of Spinny

1. Niraj Singh boasted an exceptional academic record, hailing from the small town of Daltonganj, Jharkhand. He emerged as the top scorer in his school, aced the IIT exam twice, and secured admission to IIT Delhi. With a track record of success, failure was an unfamiliar territory. However, that changed in 2011. 👇 2. By

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Tushar Jani and the story of Bluedart

➡️ In 2023, Blue Dart achieved a revenue milestone of 5000 CR, delivering consignments to 56,400 locations in India and 220 countries and territories. With over 60 hubs, six aircraft, and 12,000 delivery vehicles, it continues to dominate the industry four decades later. 💪 The saga of Tushar Jani – The man who constructed India’s

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