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Understand social media marketing!

Without understanding and using the power of social media for a B2C or B2B set-up, it is next to impossible to form inbound marketing. Visibility can be created where the target audiences’ attention can be captured. At the moment, most of the potential crowd is on the social media platforms like Facebook, Instagram, LinkedIn and

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Choose Inbound Marketing

You may own a Business to Business (B2B) or Business to Customer (B2C) Company and employ hefty budget on marketing campaigns every now and then.  But if we say, DigitalVillage.In would help to build and retain the customer base for your organization and that too without spending a penny on marketing campaigns, would believe us?

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Walmart’s ad division continues its impressive growth streak, driving an increase in profits.

Ad sales from marketplace sellers surged nearly 50% in fiscal Q2, as Walmart emphasized expanding its in-store and offsite advertising offerings. Walmart Connect, the retailer’s U.S. advertising division, saw a 30% year-over-year revenue increase in fiscal Q2 2025, as reported in an earnings statement. The global advertising business, including India-based Flipkart, grew by 26% over

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FMCG bets big on tech

FMCG giants in India are increasingly adopting real-time data exchange and demand forecasting methods to prevent stockouts on quick-commerce (Q-comm) platforms, according to a report by Ratna Bhushan for The Economic Times. For example, ITC is exploring the use of electronic data interchange and has integrated it with major accounts to facilitate faster information exchange,

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Smaller cities foster festive buying

Smaller cities in India have emerged as significant contributors to the online festive season sales, with platforms like Amazon, Flipkart, and Meesho experiencing a surge in orders from Tier 2 cities and beyond. During the initial days of festive sales, approximately 80% of all orders came from non-metro cities for platforms like Meesho and Flipkart,

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Shopify landing pages aiding sales

What is a Shopify landing page? Let’s delve into the basics. A landing page is where visitors “land” after clicking through from an ad, social media post, web link, QR code, etc. Shopify, a widely known platform for establishing ecommerce stores, adds a layer of effectiveness to this concept. Combine the two, and you get

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Tips for Mastering ecommerce conversion rate optimization

Certainly! Here’s a rephrased version: Ever considered the possibility of achieving positive shifts in your metrics without escalating your marketing budget? Imagine reaching your conversion benchmarks without constantly struggling to drive more traffic. Even better, picture transforming from the marketer always seeking additional ad spend into a savvy digital strategist, adept at extracting more ROI

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