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Evolution of ecommerce

Introduction: In the dynamic landscape of the digital era, e-commerce has revolutionized the realms of shopping and business transactions. Witnessing a remarkable evolution over the years, e-commerce websites have adeptly adjusted to evolving technologies, shifting consumer preferences, and dynamic market demands. From their modest beginnings as rudimentary online stores to the present sophisticated platforms delivering […]

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Can Domino’s survive Zomato & Swiggy?

Domino’s strategic move to launch its loyalty program, “Cheesy Rewards,” in July 2022 appears to be a successful initiative in regaining control over customer relationships and reducing dependency on food aggregators like Zomato and Swiggy. The program, offering a free pizza after every 6th order but exclusively for orders placed through Domino’s own platform, has

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Whatsapp’s bet on Razorpay

WhatsApp and Razorpay have made a significant announcement, signaling a deep integration that is poised to transform mobile commerce in India. With 500 million users, India stands as WhatsApp’s largest market globally, and this move is seen as a strategic shift from being a mere chat app to positioning itself as a major player in

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The Perfect Combination: WordPress and WooCommerce

Introduction: In the contemporary digital landscape, establishing an online presence holds paramount importance for businesses aiming to broaden their reach and optimize sales potential. WordPress, a widely-used content management system (CMS), presents a robust and versatile platform for crafting websites across diverse domains. Particularly in the realm of e-commerce, the fusion of WordPress with WooCommerce,

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E-commerce : Shop smarter, not harder

E-commerce: Introduction E-commerce or Electronic commerce is the process of selling goods and services over the Internet. This process starts when a customer knows about a product and continues to purchase it through the internet. Data of the customers play a major role in E-commerce’s success. For example, following up with a customer after they

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