Digital Marketing

What is Google Analytics?

Introduction As an organization, you would definitely like to track and analyze your performance. However, the thought of doing it all manually can seem painfully tiring. Here’s where Google Analytics jumps in to help you. Google, being the most popular and effective search engine makes itself suitable for online advertising and online marketing.  Keeping that

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Understanding the Facebook Audience

Introduction The different types of Facebook audiences are covered here for reaching out to the right people in an effective way. Are you a start-up, looking to expand your business rapidly, or a big organization looking to upgrade your Facebook Advertising Strategy?  Regardless of what kind you are, you are welcome here!  Facebook Advertising is one

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Why Choose E-commerce for Your Business

Introduction – Why Choose E-Commerce Why Choose E-Commerce when everything seems perfect with your traditional brick-and-mortar store? As we’re nearing the end of this decade, let’s take a look back into what we’ve been through. Our lives have witnessed major technological advancements. All those things that were deemed impossible have been cracked like they were

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