Digital Marketing

From past decade we have adapted the Email marketing as the root for targeting and retention of the customers and it has become very formal way of reaching the audience. But we all have one question how to do email marketing? Finding an email marketing tool which fulfils the need isn’t that difficult, but choosing […]

Introduction The Facebook Store Traffic advertising objective allows us to create Facebook ad campaigns to increase on-foot traffic and boost sales at your brick-and-mortar stores. We can select the Store Traffic objective for our campaign if we have added shop locations to Facebook.  When we create a campaign with the Store Traffic objective, we can: Ads can include

What is affiliate marketing? Affiliate marketing involves an affiliate signing up to an affiliate program offered by an advertiser to promote and sell their products on a commission-based payment model. The publisher promotes our products or services using our unique link, which sends traffic to the website. If the lead generated, purchases the product, the

Off -page optimization is defined as the process which helps the website/blog to improve its ranking on the search engine results page (SERP). The factors of Off-Page SEO carried outside the boundaries of the web pages or blogs of your own domain. The ranking factors of websites are not directly controlled by the admin publisher.

Whenever you search something on a search engine, say Google, you will get hundreds of links as a search result. These results are spread across many pages. You can skim through all of these pages to get the information you are looking for OR you can focus on the first page with a limited number

Introduction – Promote your Business on LinkedIn Looking to Promote your Business on LinkedIn? Have a seat. You’ve made it to the right place indeed. LinkedIn is a platform for connecting professionals all over the world. Most people use it to find new positions. But LinkedIn can also be a valuable space for expanding the network

What is a Backlink and How to Build One Many people do not understand what is a backlink. The World Wide Web is an enormous place where millions of new pages are added every day. If you are one of the many adding contents on the internet, you have to find a way to stand

SEO – Search Engine Optimization Introduction to SEO SEO – Search Engine Optimisation, SEO is nothing but a relationship between Mother & Child. Every time a child asks something they do not know; the mother will search and get it exactly what a child is seeking. In the same way, users search for the information

The main purpose of Google Ads is that it brings in new customers or leads through search ads, display network ads, and YouTube ads. Quality Score is a factor crucial for running a successful Google ads campaign. There are three main factors determining the Quality score: Types of advertising on Google ads: Display ads Display is

On-Page optimisation or On-Page SEO On-page optimisation in plain terms is nothing but page and content optimisation. On-Page optimisation for a page is necessary as it takes care of two main factors. One is to enhance a website’s search engine rankings, so that would gain organic traffic. Besides producing engaging and relevant content, other factors