Search Engine Optimization

Introduction Cluster keywords are nothing but defining a cluster of all the related keywords for a particular article to give complete context to search engines. Keywords are essential to get a good ranking on search engines. A good practice while creating any content is to search for relevant keywords and use them in a way that […]

Introduction – How do Search Engines Work? How Do Search Engines Work? Have you ever thought of this question? When you type something on Google, the results come to you in a jiffy. Somehow, all these search results match your intent. How does it happen? Let’s find out. The Fundamentals of Search Engines To find

What is SEO? SEO is search engine optimization that involves various techniques to build and improve the rank of a webpage and website. This is to produce better results in SERP.  What is a Keyword? A keyword is a word/phrase (usually of 3 words) which is used to highlight and depict what the entire content/page/site

This was known as Google Webmaster Tools for nearly many years, Google rebranded it as google search console in 2015. Adding a Sitemap: Sitemaps are files that provide the search engines and web crawlers valuable information about how our site is built and the type of content available there. Sitemaps can include metadata, with details about our

SEO – Search Engine Optimization Introduction to SEO SEO – Search Engine Optimisation, SEO is nothing but a relationship between Mother & Child. Every time a child asks something they do not know; the mother will search and get it exactly what a child is seeking. In the same way, users search for the information

Whenever you search something on a search engine, say Google, you will get hundreds of links as a search result. These results are spread across many pages. You can skim through all of these pages to get the information you are looking for OR you can focus on the first page with a limited number

Off -page optimization is defined as the process which helps the website/blog to improve its ranking on the search engine results page (SERP). The factors of Off-Page SEO carried outside the boundaries of the web pages or blogs of your own domain. The ranking factors of websites are not directly controlled by the admin publisher.

What is a Backlink and How to Build One Many people do not understand what is a backlink. The World Wide Web is an enormous place where millions of new pages are added every day. If you are one of the many adding contents on the internet, you have to find a way to stand

The main purpose of Google Ads is that it brings in new customers or leads through search ads, display network ads, and YouTube ads. Quality Score is a factor crucial for running a successful Google ads campaign. There are three main factors determining the Quality score: Types of advertising on Google ads: Display ads Display is

On-Page optimisation or On-Page SEO On-page optimisation in plain terms is nothing but page and content optimisation. On-Page optimisation for a page is necessary as it takes care of two main factors. One is to enhance a website’s search engine rankings, so that would gain organic traffic. Besides producing engaging and relevant content, other factors