Importance of a Sitemap What is a sitemap? A sitemap is a file that list all the webpages on your website. Sitemaps can be divided into two categories. Sitemap for crawlers and the sitemap for visitors. Sitemap for visitors (html sitemaps) Sitemap for visitors/html sitemap is a page that allows visitors to see the layout […]
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Robots.txt is a text file used by websites used to communicate with the web crawlers and other web robots. The standard specifies how to inform the web crawlers about which pages of the website should be crawled and which part of the websites should not be crawled. Most of the search engines recognise and obey
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Introduction Social Media impact on Google Search Results is huge, let’s waste no time and get to learning. According to various researches done, there is an increase in search engine ranking of the webpage by posting webpage links. It also includes content and videos of your business on social platforms. Studies have suggested that there’s
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Why readability is so important? Because it decides the reader to stay on your page or not. Having a super cool idea in your mind is not enough to create content or a blog. You should be able to communicate with your readers and they have to get the idea at the same level you
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Cornerstone content means the heart of your website. It should consist of all the important information on the website. The most important articles which you need to rank first in the SERP. Cornerstone articles are long informative articles which are a combination of different blog posts and it covers everything important about that topic. The
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Page Authority is a score created by SaaS organisation Moz that foresee how great a particular page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, the higher your score greater your ability to rank. Page Authority is based on data from the web index and takes into account dozens of factors. It is
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Domain Authority Domain Authority is a ranking score for the search engine which can predict how well the website is performing to rank on the search engine result page. The domain authority ranks from a score of 0 to 100. The higher the score the higher the ranking will be. There are several factors to
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Schema is a type of microdata (code) you use on your website that helps search engines to interpret the information on the website more efficiently so search engines can serve relevant answers to the user’s search query. Schema.org is a collaboration between Google, yahoo, bing, and Yandex to standardize structured markup. Schema mark up is
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Optimizing your website is on-page SEO, on the other hand, off-page SEO is actions that taken outside your website to impact rankings within the SERPS. Off-page SEO is everything that does not happen directly on your website. Link building, social media marketing, brand mentions, etc are some examples of off-page SEO. When a website is
High-quality content on the website helps to reach quality customers as well as gain a high rank on the search engine. It is very clear that creating valuable and quality content all the time is difficult as it is resource consuming. So it is always advisable to get the best out of what you have
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