October 25, 2025

Generative Engine Optimization Strategies

Generative Engine Optimization Strategies (GEO): How to win in AI-driven search results

The digital world is rapidly evolving, and artificial intelligence is now changing how we search for and discover information. This shift has led to a new approach in digital marketing known as Generative Engine Optimization Strategies. Unlike traditional SEO, which aims to improve rankings in search engine results pages (SERPs), GEO focuses on making your content […]

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infosys

Infosys Leadership Lessons: The Values Behind Narayana Murthy’s Success

 Humble Beginnings with a Big Dream Infosys Leadership Lessons begin with Narayana Murthy’s humble yet inspiring saga. In 1981, Murthy started Infosys with six of his friends and a small amount of money lent by his wife, Sudha Murthy. No fancy office and no large investors – just faith, teamwork, and discipline. Murthy’s early life reminds

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