COMPLETE ON-PAGE SEO + TECHNICAL SEO CHECKLIST

(Standard Operating Procedure – Website Optimization)

1️. KEYWORD RESEARCH & PAGE MAPPING

☐ Assign ONE primary keyword per page
☐ Identify 3–5 secondary keywords per page
☐ Identify long-tail keywords for blogs
☐ Analyze search intent (Informational / Commercial / Transactional)
☐ Avoid keyword cannibalization
☐ Competitor keyword analysis completed
☐ Final keyword list approved

2️. URL STRUCTURE OPTIMIZATION

☐ Short and clean URL
☐ Primary keyword included
☐ Use hyphen (-), not underscore (_)
☐ No special characters
☐ No unnecessary parameters
☐ Lowercase URL format

Example:
✔ yoursite.com/seo-services-erode

3️. TITLE TAG OPTIMIZATION

☐ Unique title for each page
☐ 50–60 characters
☐ Primary keyword included
☐ Brand name included (if needed)
☐ Written to improve CTR

4️. META DESCRIPTION

☐ Unique for each page
☐ 140–160 characters
☐ Includes primary keyword naturally
☐ Clear CTA included
☐ Not duplicated

5️. HEADING STRUCTURE (H1–H6)

☐ Only ONE H1 tag
☐ H1 includes primary keyword
☐ Proper H2 & H3 hierarchy
☐ Logical content flow
☐ No skipped heading levels

6️. CONTENT OPTIMIZATION

☐ Minimum 600+ words (service pages)
☐ One Primary keyword naturally placed per page
☐ 3 to 5 Secondary keywords distributed properly per page
☐ No keyword stuffing
☐ Short paragraphs (2–4 lines)
☐ Bullet points used
☐ FAQ section added
☐ Content is original
☐ Grammar & readability checked
☐ Plagiarism check completed

7️. INTERNAL LINKING

☐ Link to relevant pages
☐ Use descriptive anchor text
☐ No broken links
☐ Add breadcrumb navigation
☐ Link from high authority pages

8️. IMAGE OPTIMIZATION

☐ SEO-friendly file names
☐ ALT text added
☐ Compressed images
☐ WebP format preferred
☐ Proper dimensions used
☐ Lazy loading enabled

9️. TECHNICAL SEO CHECKLIST

1. Indexing & Crawlability

☐ Page is indexable
☐ No accidental “noindex” tag
☐ Robots.txt checked
☐ XML Sitemap created
☐ Page added to sitemap
☐ Sitemap submitted in Google Search Console

1. Canonical & Duplicate Control

☐ Canonical tag implemented
☐ No duplicate content issues
☐ WWW / Non-WWW properly redirected
☐ HTTP → HTTPS redirect working
☐ Trailing slash consistency maintained

1. Mobile Optimization

☐ Fully responsive design
☐ Mobile usability errors checked
☐ Tap elements properly spaced
☐ Font readable on mobile

1. Page Speed Optimization

☐ Page load under 3 seconds
☐ Images optimized
☐ CSS & JS minified
☐ Unused scripts removed
☐ Browser caching enabled
☐ GZIP/Brotli compression enabled
☐ CDN configured (if required)

Tested using:
☐ PageSpeed Insights
☐ GTmetrix

1. Core Web Vitals

☐ LCP optimized
☐ CLS minimized
☐ INP optimized
☐ No layout shifts
☐ Performance score above 80

1. Structured Data (Schema)

☐ Organization Schema
☐ Breadcrumb Schema
☐ FAQ Schema (if applicable)
☐ Article / Service Schema
☐ Product Schema (if eCommerce)
☐ Schema tested (Rich Results Test)

1. Security & Technical Health

☐ SSL certificate active
☐ No mixed content issues
☐ 404 pages handled properly
☐ Custom 404 page created
☐ Broken links fixed
☐ Server uptime monitored

1. Open Graph & Social Optimization

☐ Open Graph title set
☐ Open Graph description set
☐ Featured image configured
☐ Twitter Card implemented
☐ Social preview tested

10. USER EXPERIENCE (UX) CHECK

☐ Clear CTA above the fold
☐ Navigation easy & logical
☐ No intrusive popups
☐ Contact details visible
☐ Conversion elements working

11. FINAL QA BEFORE PUBLISHING

☐ All meta tags verified
☐ All links tested
☐ Mobile test completed
☐ Speed tested
☐ Schema validated
☐ Indexing requested in Google Search Console
☐ Page manually reviewed

APPROVAL

SEO Executive: ____________
Technical Team: ____________
Project Manager: ____________
Date: ____________