Creative Design & Video Production SOP

(For Posters, Reels, Videos & Thumbnails)

1. Pre-Design Checklist (Before Starting)

Project Planning

1. Review the project’s Instagram page to maintain consistency in style, thumbnails, and branding. 
2. Review the raw footage before editing. 
3. Visualize the poster/video flow before starting. 
4. Check references from top-performing pages based on the project concept, or create your own inspired version. 
5. Save all references in the project folder and add folder links in the design description. 
6. Best references may also be added separately for guidance. 

Design Direction

1. Choose background style based on concept: 
   • Light background 
   • Textured background 
   • Designer background 
2. Use only logo colours (light and dark shades). 
3. Fix 2 fonts and 2 colour shades for each project. 
4. Use one simple bright image. 
5. Use slim fonts that blend well with logo and background. 
6. Typography should vary properly based on text size. 

Text Rules

1. Header Title 

• Maximum 3 to 4 words 
• Must fit in a single line

1. Footer 

• Include contact details 
• No bright separate colour 
• Use slightly brighter background shade or darker font shade 

1. Keep the poster simple, clear, and concept-driven. 

Creative Flexibility

1. Designers may reduce content slightly if the meaning remains unchanged. 

2. Post-Design Quality Check (Before Sharing)

Layout & Alignment

1. Check logo placement. 
2. Check alignment of all elements. 
3. Ensure logo and image do not overlap. 
4. Maintain overall visual balance. 

Image Usage

1. If using image in patch / box / split layout, keep it clean and understandable. 
2. Use apt visuals instead of random images. 
3. For videos, don’t use only images — use relevant visuals for better flow. 

Text Quality

1. Check title, footer, and content readability. 
2. Verify font size and colour. 
3. No italic fonts. 
4. Use stylish fonts only when suitable. 
5. Check punctuations. 
6. Check spelling. 
7. Check grammar. 
8. Use First Letter Caps properly. 

Date / Time / URL

1. Add date & time if required. 
2. Remove “www.” from URLs in videos. 

Video Checks

1. Add watermark. 
2. Maintain same casing style throughout: 

• Full caps OR full lowercase consistently. 
• Show difference to the main concept and the sub concept if shown in text.

1. Check background noise level. 
2. Check background music level. 
3. Check pronunciation and voiceover clarity. 

Thumbnail Rules

1. Thumbnail must be realistic. 
2. Only hook text should appear. 
3. Use same font size, style, colour, and consistency. 
4. Follow meeting instructions and reference links. 

Final Review

1. Share to your mobile and review posters/videos twice before final submission. 

3. Approval Status Symbols

4. Final Submission Rule

Before sending any design:
Check quality
Check mobile preview
Check branding consistency
Check spelling & grammar
Check thumbnail/video impact

Only then share for approval.