How Coca-Cola and Delta are ‘Olympicizing’ their campaigns with NBCUniversal
NBCUniversal will start broadcasting the 2024 Paris Olympics on Friday, July 26, marking another example of the media giant’s innovative approach to advertising in the streaming era. The company is on track to break Olympic advertising records, aiming to exceed $1.2 billion in ad sales, including $350 million from new advertisers. This effort has involved […]
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