admin

How Coca-Cola and Delta are ‘Olympicizing’ their campaigns with NBCUniversal

NBCUniversal will start broadcasting the 2024 Paris Olympics on Friday, July 26, marking another example of the media giant’s innovative approach to advertising in the streaming era. The company is on track to break Olympic advertising records, aiming to exceed $1.2 billion in ad sales, including $350 million from new advertisers. This effort has involved […]

How Coca-Cola and Delta are ‘Olympicizing’ their campaigns with NBCUniversal Read More »

Performance marketing and social media

Many Founders/Marketers often perceive Social Media Optimization and Performance Marketing as separate endeavors. If your Social Media Management and Performance Marketing operate independently, you may not be maximizing your returns. The true potential of both emerges when they are integrated. 🤝 Performance marketing is commonly misconceived as merely spending money to acquire users. In reality,

Performance marketing and social media Read More »

TWITTER – Evolution and it’s acquisition

Social media and its various forms: Social media is an internet-based form of communication, that allows users to have conversations, share information, and create web content. There are many forms of social media which include, blogging, social network sites, photo-sharing sites, video-sharing sites, instant messaging, podcasts, and more. Facebook, Instagram and Twitter are some of

TWITTER – Evolution and it’s acquisition Read More »

Marketing options in Linkedin

LinkedIn provides various marketing options to assist businesses in reaching their desired audience and accomplishing their marketing objectives. Below are some prevalent marketing choices available on LinkedIn: Success in LinkedIn marketing campaigns hinges on clearly defining objectives, understanding the target audience, creating compelling content, and consistently monitoring and optimizing campaigns based on performance data.

Marketing options in Linkedin Read More »

Social selling and its importance

Social selling and its importance. Many of us have gone through the word “social selling,” but you aren’t sure about the word? Here we are going to get it for sure. Social selling is nothing but the practice of using a brand’s social media pages or channels to build a connection with prospects, or develop

Social selling and its importance Read More »