What is a Backlink and How to Build One Many people do not understand what is a backlink. The World Wide Web is an enormous place where millions of new pages are added every day. If you are one of the many adding contents on the internet, you have to find a way to stand […]
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Introduction It’s the year 2021 now and some of you may be wondering if using hashtags on Instagram is still relevant for your business. Here’s the truth, hashtags will never run out of business, they will always add immense weightage to the reach of your business. As a matter of fact, any post that has
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The main purpose of Google Ads is that it brings in new customers or leads through search ads, display network ads, and YouTube ads. Quality Score is a factor crucial for running a successful Google ads campaign. There are three main factors determining the Quality score: Types of advertising on Google ads: Display ads Display is
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Introduction The different types of Facebook audiences are covered here for reaching out to the right people in an effective way. Are you a start-up, looking to expand your business rapidly, or a big organization looking to upgrade your Facebook Advertising Strategy? Regardless of what kind you are, you are welcome here! Facebook Advertising is one
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On-Page optimisation or On-Page SEO On-page optimisation in plain terms is nothing but page and content optimisation. On-Page optimisation for a page is necessary as it takes care of two main factors. One is to enhance a website’s search engine rankings, so that would gain organic traffic. Besides producing engaging and relevant content, other factors
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Importance of a Sitemap What is a sitemap? A sitemap is a file that list all the webpages on your website. Sitemaps can be divided into two categories. Sitemap for crawlers and the sitemap for visitors. Sitemap for visitors (html sitemaps) Sitemap for visitors/html sitemap is a page that allows visitors to see the layout
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Robots.txt is a text file used by websites used to communicate with the web crawlers and other web robots. The standard specifies how to inform the web crawlers about which pages of the website should be crawled and which part of the websites should not be crawled. Most of the search engines recognise and obey
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Introduction Are you one of those who have heard a lot about Instagram but are struggling to entirely understand what the hype is all about? Have a seat, let’s figure this out together. Here’s The Basics Is it just me, or is there a whole new shift in how people have decided to share their
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Introduction Social Media impact on Google Search Results is huge, let’s waste no time and get to learning. According to various researches done, there is an increase in search engine ranking of the webpage by posting webpage links. It also includes content and videos of your business on social platforms. Studies have suggested that there’s
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Why readability is so important? Because it decides the reader to stay on your page or not. Having a super cool idea in your mind is not enough to create content or a blog. You should be able to communicate with your readers and they have to get the idea at the same level you
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