Introduction Ever wondered how Twitter Algorithm works and how is it always spot on? If so, grab a seat, you’re at the right place. What are the obvious facts about Twitter? It’s a great platform to spill our thoughts and voice our opinions. It could be anything, maybe for a social cause or a recent pop […]
The Twitter Algorithm Decoded For You! Read More »
Whenever you search something on a search engine, say Google, you will get hundreds of links as a search result. These results are spread across many pages. You can skim through all of these pages to get the information you are looking for OR you can focus on the first page with a limited number
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Off -page optimization is defined as the process which helps the website/blog to improve its ranking on the search engine results page (SERP). The factors of Off-Page SEO carried outside the boundaries of the web pages or blogs of your own domain. The ranking factors of websites are not directly controlled by the admin publisher.
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What is a Backlink and How to Build One Many people do not understand what is a backlink. The World Wide Web is an enormous place where millions of new pages are added every day. If you are one of the many adding contents on the internet, you have to find a way to stand
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Introduction It’s the year 2021 now and some of you may be wondering if using hashtags on Instagram is still relevant for your business. Here’s the truth, hashtags will never run out of business, they will always add immense weightage to the reach of your business. As a matter of fact, any post that has
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The main purpose of Google Ads is that it brings in new customers or leads through search ads, display network ads, and YouTube ads. Quality Score is a factor crucial for running a successful Google ads campaign. There are three main factors determining the Quality score: Types of advertising on Google ads: Display ads Display is
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Introduction The different types of Facebook audiences are covered here for reaching out to the right people in an effective way. Are you a start-up, looking to expand your business rapidly, or a big organization looking to upgrade your Facebook Advertising Strategy? Regardless of what kind you are, you are welcome here! Facebook Advertising is one
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On-Page optimisation or On-Page SEO On-page optimisation in plain terms is nothing but page and content optimisation. On-Page optimisation for a page is necessary as it takes care of two main factors. One is to enhance a website’s search engine rankings, so that would gain organic traffic. Besides producing engaging and relevant content, other factors
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Importance of a Sitemap What is a sitemap? A sitemap is a file that list all the webpages on your website. Sitemaps can be divided into two categories. Sitemap for crawlers and the sitemap for visitors. Sitemap for visitors (html sitemaps) Sitemap for visitors/html sitemap is a page that allows visitors to see the layout
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Robots.txt is a text file used by websites used to communicate with the web crawlers and other web robots. The standard specifies how to inform the web crawlers about which pages of the website should be crawled and which part of the websites should not be crawled. Most of the search engines recognise and obey
Why robots.txt is so important for search engines? Read More »