Introduction The Facebook Store Traffic advertising objective allows us to create Facebook ad campaigns to increase on-foot traffic and boost sales at your brick-and-mortar stores. We can select the Store Traffic objective for our campaign if we have added shop locations to Facebook. When we create a campaign with the Store Traffic objective, we can: Ads can include […]
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Cornerstone content means the heart of your website. It should consist of all the important information on the website. The most important articles which you need to rank first in the SERP. Cornerstone articles are long informative articles which are a combination of different blog posts and it covers everything important about that topic. The
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Page Authority is a score created by SaaS organisation Moz that foresee how great a particular page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, the higher your score greater your ability to rank. Page Authority is based on data from the web index and takes into account dozens of factors. It is
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Introduction – Promote your Business on LinkedIn Looking to Promote your Business on LinkedIn? Have a seat. You’ve made it to the right place indeed. LinkedIn is a platform for connecting professionals all over the world. Most people use it to find new positions. But LinkedIn can also be a valuable space for expanding the network
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Domain Authority Domain Authority is a ranking score for the search engine which can predict how well the website is performing to rank on the search engine result page. The domain authority ranks from a score of 0 to 100. The higher the score the higher the ranking will be. There are several factors to
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Introduction to Facebook Ad Campaign Is setting up a Facebook Ad Campaign a necessity necessary for your business? Let’s break it down. There are 1.39 Billion active users on Facebook currently. With almost 2 billion people here, you have the potential to serve an immense amount of people. Apart from this, Facebook accounts for more than 9%
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Schema is a type of microdata (code) you use on your website that helps search engines to interpret the information on the website more efficiently so search engines can serve relevant answers to the user’s search query. Schema.org is a collaboration between Google, yahoo, bing, and Yandex to standardize structured markup. Schema mark up is
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Optimizing your website is on-page SEO, on the other hand, off-page SEO is actions that taken outside your website to impact rankings within the SERPS. Off-page SEO is everything that does not happen directly on your website. Link building, social media marketing, brand mentions, etc are some examples of off-page SEO. When a website is
Introduction The Social Media Tips you could use for your business to improve are endless. But there are a few ones that you must definitely know about. So let’s get going. Facebook The following must be considered while posting on social media. B2B The best time to post on Facebook is between 9 a.m. and
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High-quality content on the website helps to reach quality customers as well as gain a high rank on the search engine. It is very clear that creating valuable and quality content all the time is difficult as it is resource consuming. So it is always advisable to get the best out of what you have
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