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FMCG giants in India are increasingly adopting real-time data exchange and demand forecasting methods to prevent stockouts on quick-commerce (Q-comm) platforms, according to a report by Ratna Bhushan for The Economic Times. For example, ITC is exploring the use of electronic data interchange and has integrated it with major accounts to facilitate faster information exchange, […]

Smaller cities in India have emerged as significant contributors to the online festive season sales, with platforms like Amazon, Flipkart, and Meesho experiencing a surge in orders from Tier 2 cities and beyond. During the initial days of festive sales, approximately 80% of all orders came from non-metro cities for platforms like Meesho and Flipkart,

What is a Shopify landing page? Let’s delve into the basics. A landing page is where visitors “land” after clicking through from an ad, social media post, web link, QR code, etc. Shopify, a widely known platform for establishing ecommerce stores, adds a layer of effectiveness to this concept. Combine the two, and you get

Certainly! Here’s a rephrased version: Ever considered the possibility of achieving positive shifts in your metrics without escalating your marketing budget? Imagine reaching your conversion benchmarks without constantly struggling to drive more traffic. Even better, picture transforming from the marketer always seeking additional ad spend into a savvy digital strategist, adept at extracting more ROI

Introduction: In the dynamic landscape of the digital era, e-commerce has revolutionized the realms of shopping and business transactions. Witnessing a remarkable evolution over the years, e-commerce websites have adeptly adjusted to evolving technologies, shifting consumer preferences, and dynamic market demands. From their modest beginnings as rudimentary online stores to the present sophisticated platforms delivering

Domino’s strategic move to launch its loyalty program, “Cheesy Rewards,” in July 2022 appears to be a successful initiative in regaining control over customer relationships and reducing dependency on food aggregators like Zomato and Swiggy. The program, offering a free pizza after every 6th order but exclusively for orders placed through Domino’s own platform, has

WhatsApp and Razorpay have made a significant announcement, signaling a deep integration that is poised to transform mobile commerce in India. With 500 million users, India stands as WhatsApp’s largest market globally, and this move is seen as a strategic shift from being a mere chat app to positioning itself as a major player in