Domino’s strategic move to launch its loyalty program, “Cheesy Rewards,” in July 2022 appears to be a successful initiative in regaining control over customer relationships and reducing dependency on food aggregators like Zomato and Swiggy. The program, offering a free pizza after every 6th order but exclusively for orders placed through Domino’s own platform, has […]
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WhatsApp and Razorpay have made a significant announcement, signaling a deep integration that is poised to transform mobile commerce in India. With 500 million users, India stands as WhatsApp’s largest market globally, and this move is seen as a strategic shift from being a mere chat app to positioning itself as a major player in
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Off -page optimization is defined as the process which helps the website/blog to improve its ranking on the search engine results page (SERP). The factors of Off-Page SEO carried outside the boundaries of the web pages or blogs of your own domain. The ranking factors of websites are not directly controlled by the admin publisher.
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Whenever you search something on a search engine, say Google, you will get hundreds of links as a search result. These results are spread across many pages. You can skim through all of these pages to get the information you are looking for OR you can focus on the first page with a limited number
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Introduction – Promote your Business on LinkedIn Looking to Promote your Business on LinkedIn? Have a seat. You’ve made it to the right place indeed. LinkedIn is a platform for connecting professionals all over the world. Most people use it to find new positions. But LinkedIn can also be a valuable space for expanding the network
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What is a Backlink and How to Build One Many people do not understand what is a backlink. The World Wide Web is an enormous place where millions of new pages are added every day. If you are one of the many adding contents on the internet, you have to find a way to stand
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SEO – Search Engine Optimization Introduction to SEO SEO – Search Engine Optimisation, SEO is nothing but a relationship between Mother & Child. Every time a child asks something they do not know; the mother will search and get it exactly what a child is seeking. In the same way, users search for the information
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The main purpose of Google Ads is that it brings in new customers or leads through search ads, display network ads, and YouTube ads. Quality Score is a factor crucial for running a successful Google ads campaign. There are three main factors determining the Quality score: Types of advertising on Google ads: Display ads Display is
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On-Page optimisation or On-Page SEO On-page optimisation in plain terms is nothing but page and content optimisation. On-Page optimisation for a page is necessary as it takes care of two main factors. One is to enhance a website’s search engine rankings, so that would gain organic traffic. Besides producing engaging and relevant content, other factors
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Introduction to Facebook Ad Campaign Is setting up a Facebook Ad Campaign a necessity necessary for your business? Let’s break it down. There are 1.39 Billion active users on Facebook currently. With almost 2 billion people here, you have the potential to serve an immense amount of people. Apart from this, Facebook accounts for more than 9%
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