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Introduction SSL stands for Secure Socket Layer. It is the backbone for secure internet and its defence of sensitive content present on the website. Even the website doesn’t carry any sensitive information like a debit card and credit card details. It is good to have it on the website. It helps to get the right […]

An effective digital marketing team is essential as the marketplace is undergoing a shift. It is important for businesses to attract attention online. Running advertising campaigns to creating content, an effective digital marketing team can achieve targets desired by every successful business.  Here’s a list of individuals that must be a part of the team

Introduction – What is a Content Library? The Content library is a collective of all content assets owned by a company that is placed in an internal portal or website. In other words, the content library is full of resources that you want your audience /customers to know about the product or services you are providing.

How to improve the readability of content Creating content and reaching the target audience is a whole process. It is like joining the dots and reaching the end of a puzzle. Many factors impact the content we write, and one major factor is readability.  Readability is how easily a text can be read and understood

Optimising your site using the techniques and tactics described in the article will help to improve rankings and gain more subscribers, in general you will have a better website. This covers the tips to use yoast plugin in wordpress based websites. Installation of the Yoast SEO Installing Yoast SEO should be the first step in your

From past decade we have adapted the Email marketing as the root for targeting and retention of the customers and it has become very formal way of reaching the audience. But we all have one question how to do email marketing? Finding an email marketing tool which fulfils the need isn’t that difficult, but choosing

High-quality content on the website helps to reach quality customers as well as gain a high rank on the search engine. It is very clear that creating valuable and quality content all the time is difficult as it is resource consuming. So it is always advisable to get the best out of what you have

Content distribution is the process of sharing and publishing the content you have created in a different medium to the targeted audience as a part of promoting your business. To achieve a quality audience for your product or service, all you have to do is distribute contents in the form of text, images, audios, and

Cornerstone content means the heart of your website. It should consist of all the important information on the website. The most important articles which you need to rank first in the SERP. Cornerstone articles are long informative articles which are a combination of different blog posts and it covers everything important about that topic. The

Content creation is a process of identifying the topic, doing research about it and producing informative content to the users/readers. Anyone can generate content, but producing quality, valuable and relevant content needs your time, effort and energy, which is not easy. Also, content creation is a process that will go through many rounds of edits