Digital Marketing

Creating, managing, repurposing, reformatting and distributing the content is the fundamental blocks of digital marketing. Without efficiently managing the content of the companies and corporates, it is near impossible to bring every stake holders of the company like founders, key management people, employees, customers, investors, media and press people and marketing team on a single […]

The following technologies are leveraged effectively by bigger corporations like Google, Facebook, Amazon etc to do the effective and targeted marketing to bring personalised messages to potential and new customer, engaging existing customers in a more personalised way to do repeat purchases and cross selling of other products. But startups, smaller and non tech business

The Keyword analysis is a process of analyzing the most searched keywords or phrases on the search engines by users. Your website cannot be optimized unless you know what keywords to be targeting for creating the content. The Keyword analysis is the basis for creating content for your targeted audience. The keyword research helps to

High-quality content on the website helps to reach quality customers as well as gain a high rank on the search engine. It is very clear that creating valuable and quality content all the time is difficult as it is resource consuming. So it is always advisable to get the best out of what you have

Content distribution is the process of sharing and publishing the content you have created in a different medium to the targeted audience as a part of promoting your business. To achieve a quality audience for your product or service, all you have to do is distribute contents in the form of text, images, audios, and

Content creation is a process of identifying the topic, doing research about it and producing informative content to the users/readers. Anyone can generate content, but producing quality, valuable and relevant content needs your time, effort and energy, which is not easy. Also, content creation is a process that will go through many rounds of edits

What is on-page SEO? On-page SEO is the practice of optimizing individual webpages to rank higher in the Search Engine Results Page (SERP) and to get more traffic to the website. On-page SEO work includes optimizing the content elements, HTML source code, and site architecture elements. Content Elements First, we will discuss the content elements.

A brand strategy is a document that sets goals, expectations, promises, and positioning in the market. It’s required to keep everyone in the company on the same page and direction towards a common goal. This document is to spark a discussion and finalise the strategy that would help our brand become a well-oiled machine. Branding

Without understanding and using the power of social media for a B2C or B2B set-up, it is next to impossible to form inbound marketing. Visibility can be created where the target audiences’ attention can be captured. At the moment, most of the potential crowd is on the social media platforms like Facebook, Instagram, LinkedIn and

Search Engine Optimization is the foremost element which is an ally to inbound marketing.  DigitalVillage.In are experts in helping companies to create visibility, long lasting visitors and customer pipeline that too organically. SEO or Search Engine Optimization, is the practice of optimizing individual webpages to rank higher in the Search Engine Results Page (SERP) and