Digital Marketing

An effective digital marketing team is essential as the marketplace is undergoing a shift. It is important for businesses to attract attention online. Running advertising campaigns to creating content, an effective digital marketing team can achieve targets desired by every successful business.  Here’s a list of individuals that must be a part of the team […]

The main purpose of Google Ads is that it brings in new customers or leads through search ads, display network ads, and YouTube ads. Quality Score is a factor crucial for running a successful Google ads campaign. There are three main factors determining the Quality score: Types of advertising on Google ads: Display ads Display is

Introduction Cluster keywords are nothing but defining a cluster of all the related keywords for a particular article to give complete context to search engines. Keywords are essential to get a good ranking on search engines. A good practice while creating any content is to search for relevant keywords and use them in a way that

Introduction Webpage links are used to attracting more views to a webpage/web content. These 3 links shall define the different ways you can bring like to your web content and eventually impressions. Even search engines use these links to read and store more web content. Internal Links Internal links are those links that connect different web pages

This was known as Google Webmaster Tools for nearly many years, Google rebranded it as google search console in 2015. Adding a Sitemap: Sitemaps are files that provide the search engines and web crawlers valuable information about how our site is built and the type of content available there. Sitemaps can include metadata, with details about our

Before you learn how to use Google Keyword Planner, it’s absolutely necessary to understand the importance of keyword research. Keyword research is the first thing we do before writing content for online purposes. With the help of keyword tools, we are able to find what people are actually searching online. Google keyword planner is a

Introduction – How do Search Engines Work? How Do Search Engines Work? Have you ever thought of this question? When you type something on Google, the results come to you in a jiffy. Somehow, all these search results match your intent. How does it happen? Let’s find out. The Fundamentals of Search Engines To find

What is SEO? SEO is search engine optimization that involves various techniques to build and improve the rank of a webpage and website. This is to produce better results in SERP.  What is a Keyword? A keyword is a word/phrase (usually of 3 words) which is used to highlight and depict what the entire content/page/site

Introduction – What is a Content Library? The Content library is a collective of all content assets owned by a company that is placed in an internal portal or website. In other words, the content library is full of resources that you want your audience /customers to know about the product or services you are providing.

Google Analytics is a service that gives any business information about how people interact with websites. We will be able to learn who visits our site, how they reached the site, and what people do on our site. We can also track how long people stay on some pages and which pages are viewed the