Digital Marketing

Before you learn how to use Google Keyword Planner, it’s absolutely necessary to understand the importance of keyword research. Keyword research is the first thing we do before writing content for online purposes. With the help of keyword tools, we are able to find what people are actually searching online. Google keyword planner is a […]

Introduction – How do Search Engines Work? How Do Search Engines Work? Have you ever thought of this question? When you type something on Google, the results come to you in a jiffy. Somehow, all these search results match your intent. How does it happen? Let’s find out. The Fundamentals of Search Engines To find

What is SEO? SEO is search engine optimization that involves various techniques to build and improve the rank of a webpage and website. This is to produce better results in SERP.  What is a Keyword? A keyword is a word/phrase (usually of 3 words) which is used to highlight and depict what the entire content/page/site

Introduction – What is a Content Library? The Content library is a collective of all content assets owned by a company that is placed in an internal portal or website. In other words, the content library is full of resources that you want your audience /customers to know about the product or services you are providing.

Google Analytics is a service that gives any business information about how people interact with websites. We will be able to learn who visits our site, how they reached the site, and what people do on our site. We can also track how long people stay on some pages and which pages are viewed the

From past decade we have adapted the Email marketing as the root for targeting and retention of the customers and it has become very formal way of reaching the audience. But we all have one question how to do email marketing? Finding an email marketing tool which fulfils the need isn’t that difficult, but choosing

Introduction The Facebook Store Traffic advertising objective allows us to create Facebook ad campaigns to increase on-foot traffic and boost sales at your brick-and-mortar stores. We can select the Store Traffic objective for our campaign if we have added shop locations to Facebook.  When we create a campaign with the Store Traffic objective, we can: Ads can include

What is affiliate marketing? Affiliate marketing involves an affiliate signing up to an affiliate program offered by an advertiser to promote and sell their products on a commission-based payment model. The publisher promotes our products or services using our unique link, which sends traffic to the website. If the lead generated, purchases the product, the

Off -page optimization is defined as the process which helps the website/blog to improve its ranking on the search engine results page (SERP). The factors of Off-Page SEO carried outside the boundaries of the web pages or blogs of your own domain. The ranking factors of websites are not directly controlled by the admin publisher.

Whenever you search something on a search engine, say Google, you will get hundreds of links as a search result. These results are spread across many pages. You can skim through all of these pages to get the information you are looking for OR you can focus on the first page with a limited number