DIGITAL

Facebook Ad Campaign – What is it?

Introduction to Facebook Ad Campaign Is setting up a Facebook Ad Campaign a necessity necessary for your business? Let’s break it down. There are 1.39 Billion active users on Facebook currently. With almost 2 billion people here, you have the potential to serve an immense amount of people. Apart from this, Facebook accounts for more than 9%

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Why Schema or structure data should be implemented in your webpage?

Schema is a type of microdata (code) you use on your website that helps search engines to interpret the information on the website more efficiently so search engines can serve relevant answers to the user’s search query. Schema.org is a collaboration between Google, yahoo, bing, and Yandex to standardize structured markup. Schema mark up is

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Off-Page SEO

Optimizing your website is on-page SEO, on the other hand, off-page SEO is actions that taken outside your website to impact rankings within the SERPS. Off-page SEO is everything that does not happen directly on your website. Link building, social media marketing, brand mentions, etc are some examples of off-page SEO. When a website is

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Understand social media marketing!

Without understanding and using the power of social media for a B2C or B2B set-up, it is next to impossible to form inbound marketing. Visibility can be created where the target audiences’ attention can be captured. At the moment, most of the potential crowd is on the social media platforms like Facebook, Instagram, LinkedIn and

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