CONTENT SOP
(Blogs + Social Media + Design + Approval Workflow)
- CORE CONTENT STRATEGY: Every project must follow one content system:
Root Blog + Branch blog Model
Root Content: Main big topic of the project.
Examples:
- Diabetes Care
- IVF Treatment
- Export Business
- NRI Parent Care
Branch Content: Small connected topics from root topic.
Example:
Root: Diabetes Care
Branch:
- Early signs of diabetes
- Best foods for diabetes
- Morning routine for sugar patients
- Exercise for diabetes
- Diabetes myths
Rule: All blogs, posters, reels, brochures, videos must connect to root topic.
This helps:
- SEO team
- Easy planning
- Better ranking
- Repeated branding
- Content clarity
- CONTENT TYPES FOR EVERY PROJECT
Each project should have monthly mix of: Blog Content
- Root blogs
- Branch blogs
- FAQ blogs
- Trend blogs
Social Media Content
- Posters
- Carousels
- Reels
- Motion videos
- Template videos
- Brochures
- AV
- BLOG WRITING SOP
Standard Blog Format
- Title
- Meta Description
- Introduction
- H2 Subheading
- H3 Subheading
- H4 Subheading
- FAQ
- Conclusion
- CTA
Blog Rules
- Human tone
- Easy English
- No AI robotic style
- No filler content
- Keyword natural use
- Reader friendly
- Useful information only
- Graphical/ Tabular representation
- Illustration
Before Writing Research:
Check:
- Client website
- Competitors
- Google top pages
- Existing blogs
- Reddit/forums if needed
- Latest trends
- BLOG IMAGE SOP (MANDATORY)
Approval Needed Before Final Submission
Image Rules:
- No Google copied images
- No copyright-risk images
- Use original / licensed / AI-generated concepts only
- Image must look realistic
- Avoid obvious fake AI style
Same Project = Same Structure
These must remain fixed for all blogs:
- Logo placement
- Logo size
- Website URL placement
- URL size
- Title font style
- Title placement
- Brand colors
- Overall layout
Only Change:
- Background concept
- Subject image
- Theme based on blog title
Important:
Text color, logo, URL must blend properly with image.
No awkward gaps or poor contrast.
- SOCIAL MEDIA CONTENT SOP
- Poster Content Rules
Poster text must be:
- Short
- Powerful
- 1 line or 2 points max
- Attention grabbing
- Customer-focused
- Easy to read fast
Avoid:
- Too much theory
- Too many sentences
- Paragraph content
- Over professional boring lines
Goal:
User sees poster → understands fast → interested → contacts project.
- Design Sizes
- Small Poster: Simple headline + CTA only.
- 4×5 / 9×16 / Brochure: Can add more content, but still clean.
- Never stuff content.
- Visual Rules
- Clean design
- Good spacing
- Strong hierarchy
- Readable fonts
- Brand colors
- Consistent style
- VIDEO CONTENT SOP
Types:
- Reels
- Motion graphics
- Talking concept
- Script videos
- Template edits
Video Rules:
- First 3 sec hook important
- Simple concept
- Clear message
- Fast pace
- Brand relevant
- CTA included
Avoid:
- Long boring intros
- Too much text
- Random trend with no project link
- CONTENT CATEGORY SYSTEM
Each project must have fixed repeating categories.
Example for Healthcare:
- Awareness
- Symptoms
- Solutions
- Lifestyle
- Testimonials
- FAQ
- Offers
- Trends
Example for Business:
- Problems
- Solutions
- Trust
- Results
- Industry Tips
- Offers
- FAQ
- Trends
Rule:
- Repeat categories monthly with fresh ideas.
- Do not create random content daily.
- TREND CONTENT RULE
Use current trends smartly. Trend must match:
- Project audience
- Brand tone
- Product relevance
Do not use irrelevant trends for views only.
- SUBMISSION SOP
Before submitting any content:
Self Check:
- Grammar correct
- Design clean
- Brand relevant
- No plagiarism
- Proper format
- CTA added
- Spelling checked
- Keyword checked (blogs)
- Approved image used
- SUBMISSION FORMAT
BLOG SUBMISSION
Project:
Title:
Category:
Root / Branch:
Keyword:
Word Count:
Status: Review
SOCIAL MEDIA SUBMISSION
Project:
Type: Poster / Reel / Brochure / Video
Category:
Concept:
Caption:
CTA:
Status: Review
- CORRECTION RULE
- Correction = same day update
- Priority changes = immediate
- No next day delay
- TEAM STANDARD
Every creator must focus on:
- Speed
- Quality
- Creativity
- Discipline
- Brand understanding
- Result oriented content
FINAL MASTER RULE: Every content piece must answer:
Why will customer stop and see this? If no answer → redo content.
Tools Used:
- Keyword Research: SEMrush, Google Keyword Planner
- Plagiarism Check: DupliChecker
- Paraphrasing (if needed): Scribbr Paraphrasing Tool
- Content Creation: ChatGPT
- Image Creation: Gemini, ChatGPT and Whisk AI
- Illustration Image: Napkin AI