A Humble Hatch: The Birth of a Poultry Powerhouse
Back in 1984, two brothers from Udumalpet, Tamil Nadu — B. Soundararajan and G.B. Sundararajan — had a dream. With strong roots in rural farming and a passion to uplift communities, they started Suguna Foods with just a few birds and one small farm.
Fast forward to today, Suguna is India’s largest poultry company, operating in 18 states and partnering with over 40,000 farmers. Their journey from a modest beginning to a multi-billion-dollar business is nothing short of inspiring.
Revolutionizing Poultry: Contract Farming at Its Best
One of Suguna’s biggest breakthroughs came when they introduced contract poultry farming to India. This innovative model transformed a disorganized sector into a structured, reliable system.
Here’s how it works:
- Suguna supplies chicks, feed, medicines, and training
- Farmers focus entirely on rearing the birds
- Suguna manages quality control and sales
- Farmers receive a guaranteed income with no market risk
This model empowered thousands of rural families while ensuring consistent poultry quality.
Merging Tradition with Technology: Smart Poultry Farming
As the world embraces technology, Suguna leads the way in smart poultry farming. By combining traditional wisdom with digital tools, they’ve helped farmers raise healthier birds more efficiently.
Key innovations include:
- IoT devices that monitor temperature, humidity, and lighting
- AI-based systems to predict bird health and prevent diseases
- Automated feeders to cut down on waste and improve nutrition
- Mobile apps offering support and real-time data to farmers
Feed to Fork: Raising the Bar on Quality
Consumers today demand more than just taste—they want safety and trust. Suguna ensures high quality at every step of the poultry journey.
What makes them stand out?
- ISO-certified and FSSAI-approved processing plants
- Cold-chain logistics to preserve freshness
- Traceability from farm to store shelf
- Trusted brands like Suguna Chicken, Daily Fresh, and Mother’s Delight
Suguna also offers antibiotic-free chicken, making it a favorite in health-conscious homes.
Green and Growing: Sustainability in Action
Suguna doesn’t just focus on profits—they prioritize the planet too. Their sustainable practices help protect the environment while supporting farmers.
Their green initiatives include:
- Water recycling in hatcheries and factories
- Biogas plants to generate renewable energy
- Solar-powered units that reduce carbon emissions
- Organic composting training for farmers
Building Trust Through Smart Marketing
Suguna’s marketing goes beyond ads—it builds real trust with customers. They believe in being transparent, educational, and accessible.
Their customer-focused efforts include:
- QR codes on packaging for full traceability
- Recipe ideas and tips shared on social media
- Farm tours to help customers learn where their food comes from
- Collaborations with chefs and food influencers
In an age of conscious consumers, this approach makes Suguna a brand people believe in.
Always Innovating: Research & Development
Behind Suguna’s success is a strong R&D team that constantly explores new ideas. Their research keeps them ahead of the competition and future-ready.
Recent innovations include:
- Fortified eggs with Omega-3 and vitamins
- Antibiotic-free feed
- Plant-based poultry alternatives
- Bird breeds adapted for India’s hot climate
What’s Next? The Future Looks Bright
Suguna isn’t stopping anytime soon. Their future plans include:
- Expanding into international markets
- Launching ready-to-eat and ready-to-cook chicken products
- Creating tech-based poultry marketplaces
- Focusing more on animal welfare and ethical farming
As the company grows, one thing remains the same: their commitment to farmers, quality, and innovation.
Final Thoughts
From a small village in Tamil Nadu to the kitchens of millions, Suguna Foods continues to inspire. Their story proves that with vision, innovation, and heart, anything is possible.