KANAVU HELP FRAMEWORK
1.Cause Identification
1.1 KANAVU Trust – Identifies genuine causes under the following categories: – Education – Medical – Sports – Crisis – Agriculture
1.2 Define the area of help
1.3 Online Platforms to find Causes
Eg. Instagram ,facebook
1.4 Connect with local Sources
1.5 Work with existing NGOs & Volunteers
1.6 Once a cause is identified
2. Field Visit & Verification
2.1 The team visits the beneficiary’s location
2.2 The ground reality and actual needs are clearly understood
2.3 Verification & Eligibility Check
2.4 Conduct basic background verification
2.5 Verify whether the beneficiary is already receiving support from other sources
2.6 Assess suitability for KANAVU Trust assistance
- Story Development, Script Creation & Video Shoot
3.1 Story & Script Preparation
- The ideation team prepares the story and script
- Focus areas include:
- Beneficiary background
- Location and environment
- Emotional sensitivity and dignity
3.2 Video Shoot
- The shoot team captures videos strictly based on the approved script
- On-location visuals are recorded to maintain authenticity
- Editing & Verification
4.1 Editing
- The design team edits the raw footage as per the approved script
4.2 Internal Verification
- The approval team verifies content accuracy, messaging, and consent
- Final approval is obtained before publishing
- Admin Process Uploading & Publishing
5.1 Collect the Content,Photos,videos & YouTube link Digital Team
5.2 Social Media Publishing
- Verified content is published on official social media platforms
5.3 Website Publishing
- Upload the Content,Photos,videos & YouTube link in admin page
- Verify the Cause and approval admin page
- Now Cause for live in website.
- Promotion
6.1 Without Payment (Free Promotion)
Social Media (Organic)
- Instagram: Reels, Stories, Community sharing
- Facebook: Page posts, Local district/city groups
- WhatsApp: Status updates, Community & broadcast lists
- YouTube: Shorts and long-form story videos
- LinkedIn: Trust credibility, CSR and donor outreach
Other Free Channels
- Google Business Profile (local visibility)
- Telegram charity and help groups
- NGO and community pages
- Local influencers
- Offline word-of-mouth promotion
- Volunteer sharing through:
- KSV WhatsApp groups
- Kanavu School WhatsApp groups
- Village-level WhatsApp groups
- Run WhatsApp groups
6.2 With Payment (Paid Promotion)
- Instagram Ads
- Facebook Ads
- Fund Collection & Distribution
7.1 Fund Distribution Event Preparation
- Guest invitation and welcome arrangements
- Shawl or gift purchase for guests
- Beneficiary welcome arrangements
- Official letterhead preparation
- Cheque preparation
- Arrangement of camera, speaker, microphone, and projector
- Compere (anchor) arrangement
- Tea and snacks arrangements
- Cause Closure
8.1 Post-Event Editing & Verification
- Design team edits raw footage from the distribution event
- Approval team verifies final content
8.2 Uploading
- Content published on social media platforms
- Website team publishes content using social media links
8.3 Promotion (After Closure)
Without Payment (Free Promotion)
- Instagram, Facebook, WhatsApp, YouTube, LinkedIn
- Google Business Profile
- Telegram channels
- NGO and community pages
- Volunteer sharing via KSV, school, and village groups
With Payment (Paid Promotion)
- Instagram Ads
- Facebook Ads
9.Follow up to Donars
9.1.Thank them first (even if they haven’t donated yet)
9.2.Remind them gently about your cause
9.3.Share a small update or impact
9.4.Ask clearly but respectfully
9.5.Close with gratitude
KANAVU Trust follows a transparent, ethical, and structured approach to ensure real impact and accountability in every cause supported.