CLIENT INFORMATION SEO EXTRACTION
SECTION 1: BUSINESS FOUNDATION
1️.Basic Business Details
- Company Name:
- Website URL:
- Target Country:
- Target Cities (if local SEO):
- Industry:
- B2B or B2C?
- Years in operation:
- Number of employees:
- Main revenue services/products:
2️. Target Audience Details
- Who is your ideal customer?
- Age group?
- Location?
- Industry (for B2B)?
- Buying decision maker? (CEO / Manager / Consumer?)
- Average deal size?
This helps determine link placement type.
SECTION 2: SEO & BACKLINK HISTORY
3️. Previous SEO Activity
- Have you worked with an SEO agency before?
- Have backlinks been built previously?
- Do you know where links were built?
- Any manual penalty from Google?
- Any ranking drop history?
4️. Access Required
Please provide access to:
- Google Search Console
- Google Analytics
- Website CMS access (if needed)
SECTION 3: GOALS & EXPECTATIONS
5️. Primary Business Goal
Tick one:
- Lead generation
- E-commerce sales
- Brand awareness
- Ranking improvement
- Investor visibility
- App downloads
6️. Target Keywords
- 5 primary keywords:
- 10 secondary keywords:
- Brand keyword variations:
7️. Target Competitors
List 3–5 competitors ranking above you.
We will analyze their backlink gap.
SECTION 4: AUTHORITY ASSETS (VERY IMPORTANT)
Ask client clearly:
Do you have:
- Case studies?
- Client testimonials?
- Industry certifications?
- Awards?
- Whitepapers?
- Research data?
- Infographics?
- Founder story?
- CSR activities?
- Media mentions?
These are linkable assets.
SECTION 5: BUDGET & POSITIONING
8️. Monthly SEO Budget Range
- ₹ / $ range:
- Long-term commitment? (Yes/No)
- PR budget separate?
9️. Brand Positioning
- Premium brand?
- Budget service?
- Enterprise-focused?
- Startup?
This affects backlink strategy.
SECTION 6: RISK & RESTRICTIONS
10️. Are There Any Restrictions?
- Avoid certain websites?
- Avoid certain keywords?
- Compliance issues?
- Legal industry rules?
SECTION 7: SUCCESS METRICS
Ask client:
What defines success?
- 20% traffic growth?
- Top 5 ranking?
- 30 qualified leads per month?
- 10 new referring domains per month?
Define measurable KPI.
ADVANCED EXTRACTION (For High-Level Clients)
Ask:
- Are you open to podcast interviews?
- Can CEO give quotes for media?
- Can we publish industry data under your brand?
- Are you willing to sponsor events?
- Can we collaborate with partners for co-marketing?
These create high-authority backlinks.