Recently, nearly 100 MCA students from Kongu Engineering College visited Kanavu Startup Village. The purpose was to explore the world of technology and digital marketing that drives the success of startups. This visit gave the students a rare opportunity to see firsthand how these elements work together in the startup ecosystem.
Discovering the Technology Behind Startups
The day started with an introduction to the technology used at Kanavu. The tech team gave the students a detailed understanding of how they work on software projects to solve real-world problems. Students learned about the various programming languages, tools, and platforms used to build software solutions. The tech team also demonstrated how they create, test, and deploy software products that help startups grow.
This session gave students a clearer idea of how technology is essential in building products and managing the daily tasks in a startup environment.
Learning Digital Marketing at Kanavu
The next part of the visit focused on digital marketing. The marketing team shared insights on how Kanavu uses social media, online advertising, and data analytics to reach customers. Students learned how digital marketing can help startups grow and compete in the modern business world. The marketing team explained how every post, advertisement, and campaign is designed to build the brand’s presence and connect with the right audience.
A Break for Refreshments and Networking
During the visit, the students were given refreshments, allowing them time to relax and network with the team. It was a good opportunity to ask questions and discuss their thoughts on how the technology and marketing teams collaborate in the startup space. This informal time helped build a connection between the students and the team leaders.
A Day Full of Insights and Inspiration
By the end of the industrial visit by Kongu Engineering College MCA students, the students left Kanavu with a deeper understanding of how technology and digital marketing contribute to the growth of a startup. They were inspired and excited about the possibilities for their future careers. This visit was a perfect example of how practical exposure can shape the learning journey and prepare students for the real world.