STUDIO TEAM SOP

This SOP is created to make the studio workflow simple, structured, and easy to follow. Every team member should clearly understand:

• How the studio works 
• Their responsibilities 
• The complete workflow from scripting to final handover 
• Team discipline, quality standards, and execution process 

The goal is:

• Better quality 
• Faster execution 
• Strong creativity 
• Proper discipline 
• Smooth teamwork 

This SOP combines all important points from the attached documents. 

1. WORKING HOURS & OFFICE DISCIPLINE

Regular Working Time

• Studio timing: 9:30 AM to 6:00/6:30 PM 
• Team members must be ready before shoot starts. 

Extended Working Time

• If tasks are incomplete, the team must stay until completion. 
• Work may continue till 8:00 PM – 9:00 PM if required. 

Office Discipline: Office hours are for:

• Shoot execution 
• Content production 
• Project completion 

Office hours are NOT for:

• Personal practice 
• Experimental learning 
• Random testing 

Learning and experimenting can be done:

• Before 9:30 AM 
• After 6:30 PM 

2. PROJECT UNDERSTANDING BEFORE SCRIPTING

Before writing any script:

• Collect the Ideation & Execution Document 
• Understand: 
  • Client requirements 
  • Brand voice (How it should be) 
  • Target audience 
  • Content purpose 
  • Project expectations 

Every team member working on the project must:

• Attend meetings 
• Understand the project directly 
• Clarify doubts 
• Take ownership  (Do not depend only on PM explanations).

3. SCRIPT RESEARCH & PLANNING

Before scripting:

• Research current trends in all platforms
• Check audience preferences 
• Study competitors and content styles 
• Understand current updates related to the project 

Scripts should:

• Match the production calendar 
• Match weekly/monthly targets 
• Avoid repetitive concepts 
• Avoid repetitive storytelling 

AI Usage Rule

• Do NOT fully depend on AI for scripting. 
• First: 
  • Research manually 
  • Read articles 
  • Understand trends 
  • Create category flow 
• AI can be used later only for support if needed. 

4. SCRIPT QUALITY STANDARDS

Every script must include:

• Strong hook 
• Scene breakdown 
• Dialogue flow 
• Performance cues 
• Execution clarity 

Scripts should:

• Be creative 
• Be unique 
• Match current trends 
• Include fresh ideas 
• Include deep or lesser-known information 
• Avoid generic content everyone already knows 

5. HOOK GUIDELINES

Every video MUST have a hook. The hook should be:

• Short 
• Crispy 
• Attention-grabbing 
• Trend-based 
• Creative 
• Suitable for the project 

The first few seconds should stop people from scrolling.

6. SCRIPT TIMELINE & APPROVAL

Timeline

• Scripts must be completed within the assigned timeline. 
• Preferably completed before the shoot schedule. 

Important Rule: Task is considered completed only when:

• Script is submitted 
• Approval is received (Only submitting is NOT completion).

Internal Sharing: While sharing scripts internally: Voice note explanation is mandatory 

The explanation should include:

• Tone 
• Flow 
• Execution idea 
• Acting expectation 

Approval Rule

• Scripts must be reviewed internally 
• Client approval is compulsory for insisted ones

Rule: No approval = No shoot

• Scripts should align with: 
  • Trending formats 
  • Audience interests 
  • Current content styles 
  • Camera angles and execution possibilities 

This connects scripting with actual execution quality.

7. SCRIPT SHARING & ARTIST PREPARATION

Script Sharing

• Scripts must be shared minimum 1 day before shoot 
• Preferably 2 days before 

Even during leave:

• Assigned scripts must be shared on time 
• Only then leave approval will be considered 

Actor Preparation: Actors must:

• Practice at home 
• Understand: 
  • Character 
  • Dialogue 
  • Expression style 
  • Delivery method 

Actors should come fully prepared. Office time should not be wasted for practicing scripts.

8. SHOOT TIME DISCIPLINE

Expected Shoot Timing

• Single artist shoot → Maximum 30 minutes 
• Multiple artist shoot → Maximum 45 minutes 

The goal is:

• Fast execution 
• Better preparation 
• No unnecessary delays 

9. ACTING & PERFORMANCE STANDARDS

Every video should include:

• Clear pronunciation 
• Proper word clarity 
• Correct tone and pitch 
• Proper voice modulation 
• Natural facial expressions 
• Different body language 
• Engaging delivery 
• Strong visual hook 

Avoid:

• Same acting style 
• Same tone 
• Same expressions 
• Repetitive performances 

If quality is weak or repetitive:

• QC may reject the video 
• Reshoot will be required 

Studio Lead Responsibility

Abitha should guide:

• Pronunciation 
• Facial expressions 
• Performance quality 
• Delivery corrections 

10. VIDEO DURATION STANDARDS

Standard Videos: Preferred duration: 22–30 seconds 

Explanation Videos: May go: 40–50 seconds (Only if necessary).

11. DAILY SHOOT TARGETS

Daily target: Total: 8 videos 

• 2 videos – Umar 
• 6 videos – Shakti 

Exclusion: Product shoots are separate from this target. 

12. PRODUCT SHOOT GUIDELINES

Weekly Product Reference

• Product references must be collected weekly once. 
• Team should study quality reference content. 

Recreation Process

• Recreate useful product styles 
• Adapt them for client projects 
• Improve product presentation quality 

13. SHOOT PLANNING & EXECUTION – INDOOR & OUTDOOR

Morning Session: Outdoor/light-dependent shoots should be done in the morning.
Afternoon/Evening Session: Indoor or less light-dependent shoots should be done in the second half. This helps maintain:

• Better lighting quality 
• Faster execution 
• Better planning 

Outdoor Shoot Planning Process

• Outdoor shoots must be planned in advance. 
• Before confirming outdoor shoots: 
  • Fix shoot date 
  • Finalize location 
  • Prepare scripts 
  • Prepare reference videos/images 
  • Plan camera angles and execution style 
  • Research trending concepts related to the shoot 
• Scripts and references must be approved: 
  • Internally 
  • By client 
• Outdoor shoots should not be planned randomly. 
• Proper preparation must happen before the shoot day. 

This is important because outdoor shoots involve:

• Time 
• Travel 
• Lighting 
• Coordination 
• Client expectations 

So planning must be proper before execution.

14. CAMERA RESPONSIBILITIES

Camera Handling Team: The camera will be handled by:

• Umar 
• Shakti 
• Nallathambi
• Nitish 

Main Camera Operators:

• Umar 
• Shakti 

Skill Development

• Umar should improve camera handling 
• Shakti should improve mobile shooting 

Both should become flexible in all formats.

15. PRE-SHOOT PREPARATION

Before shoot:

• References must be reviewed properly by: 
  • Script writer 
  • Cameraman 
  • Artist 

• Camera person must finalize: 
  • Location 
  • Timing 
  • Shot plan 

Equipment should be ready:

• Camera 
• Mic 
• Lights 
• Required accessories 

Before shoot starts:

• Artist and cameraman should discuss: 
  • Performance 
  • Angles 
  • Shot style 
  • Execution flow 

Everyone should clearly understand:

• Visual expectation 
• Acting style 
• Angles 
• Mood 
• Final output style

16. RAW FOOTAGE QUALITY CHECK

After every shoot:

• Raw footage must be checked immediately 
• Checked 2–3 times 

Checked by: Abitha & Cameraman 

Things to Check

• Audio clarity 
• Expressions 
• Camera focus 
• Dialogue quality 
• Style consistency 
• Correct actions 
• Mistakes or retake needs 

Important Rule: Only approved footage should go to the editing/design team.

If mistakes exist: Retake immediately on the spot 

17. FILE HANDLING & HANDOVER

After every shoot: 

• Files must be copied immediately to hard disk 
• Files should be organized properly with: 
  • Date 
  • Publishing details 
  • Folder naming should be clear and organized. 

Editing team should receive:

• Raw footage must be shared with the design/editing team immediately along with: 
  • Scripts 
  • References 
  • Voice-over files 
  • Instructions 
  • Task details

     

• Outdoor shoots must always include: 
  • Proper documentation 
  • Attached references 
  • Shoot-related task details

     

• After completion: Cameraman should raise updates/tasks in Google Chat 

Add Important QC Coordination Point:

• The studio team must coordinate with the design team and check: 
  • Raw footage count 
  • Missing footage 
  • Required scenes 
  • Backup availability 
• If anything is missing: 
  • Action should be taken immediately 
  • Missing shots must be generated/re-shot before footage gets deleted or lost. 

This is a very important production management point and should definitely be included.

18. CONTENT & CREATIVITY EXPECTATIONS

Every content should:

• Feel fresh 
• Match audience psychology 
• Be trend-aware 
• Be visually attractive 
• Be emotionally engaging 
• Be creatively strong 

Avoid:

• Repetitive concepts 
• Repetitive storytelling 
• Same content patterns 

Creativity Responsibility: Creativity is everyone’s responsibility:

• Script writer 
• Actor 
• Cameraman 

Everyone should contribute to improving content quality.

19. CALENDAR DISCIPLINE & TARGETS

The studio team must strictly follow:

• Daily calendar 
• Weekly calendar 
• Monthly production schedule 

Important Rules

• Complete targets on time 
• Avoid backlog 
• Avoid unnecessary postponements 
• Complete scheduled shoots as planned 

Priority Task Handling

• Voice-over related tasks must be given high priority. 
• Voice-over tasks should be completed ASAP without delay. 

20. RESHOOT PREVENTION

• Proper scripting 
• Proper preparation 
• Strong execution 
• Immediate QC checking 

21. LEAVE & HOLIDAY POLICY

Weekly Holiday System: Studio team follows rotational weekly holidays. 

Important Condition

Holiday will be confirmed only after: Assigned tasks are completed
If work is pending: Team members must come and complete tasks. 

Leave Rules

• Leave must be informed minimum 2 days earlier 
• Last-minute leave is not encouraged 

Continuous Leave Restriction: Two continuous leave days are not permitted for studio team members. 

• All leave requests must first be approved by: 
  • Team Lead 
  • Then Manager 

Main Team Member Restriction

• Two major/important team members should NOT take leave at the same time.

Emergency Leave: In emergencies:

• Task handover is compulsory 
• Replacement arrangement should be made if required 

22. REPORTING & PERFORMANCE TRACKING

Daily Reporting: All team members must: Submit updates daily in Google Chat
Monthly Tracking

• Project-wise targets must be achieved properly 
• Performance and execution will be monitored regularly 

Hourly Tracker Updates

• Every studio member must update hourly trackers properly. 
• Time spent in the studio should be updated without fail. 
• Since many members work across multiple teams, tracker updates are mandatory for: 
  • Productivity review 
  • Time management 
  • Team coordination 
  • Work monitoring 

23. OVERALL WORKFLOW

Step 1 – Understand Project

• Collect information 
• Attend meetings 
• Clarify doubts 

Step 2 – Research

• Study trends 
• Check updates 
• Analyze audience interest 

Step 3 – Script Creation

• Create category flow 
• Add strong hook 
• Make content unique 

Step 4 – Approval

• Submit script 
• Get approval 

Step 5 – Share with Actors

• Share scripts 1–2 days before shoot 

Step 6 – Practice: Actors practice at home 

Step 7 – Shoot

• Start from 9:30 AM 
• Maintain quality and timing 

Step 8 – Quality Check

• Review footage immediately 
• Retake if needed 

Step 9 – Send for Editing: Share only approved footage with editing/design team 

FINAL NOTE

The studio team is not just creating videos.
The team is responsible for: Brand quality | Creativity | Audience engagement | Professional execution | Speed | Discipline | Team coordination 

Every member should work with: Responsibility | Ownership | Quality mindset | Continuous improvement 

Better Quality. Faster Execution. Stronger Creative Output.