SOP – Website Technical SEO
- PROJECT UNDERSTANDING
Collect Access
- Website URL
- CMS/Admin Access
- Hosting Access
- GA4 Access
- Search Console Access
Understand Website
- Business Type
- Target Location
- Website Type
- Competitor Websites
Tools
- GA4
- Search Console
- Ahrefs / SEMrush
- Screaming Frog
- Tag manager
- PRE-DEVELOPMENT SEO PLANNING
Website Structure
- Finalize Sitemap Structure
- Plan Navigation
- Plan URL Structure
- Finalize Category Structure
- Create Keyword Mapping
URL SOP
- Short URLs
- Lowercase URLs
- Hyphen (-) Usage
- No Special Characters
- Primary Keyword Included
Developer SEO Setup
- Dynamic Meta Support
- Canonical Support
- Sitemap Setup
- txt Setup
- Schema Support
- Breadcrumb Support
- ONPAGE + TECHNICAL IMPLEMENTATION
Meta Optimization
- Unique Title Tags
- Meta Descriptions
- Proper H1-H6 Structure
- Keyword Placement
Content Structure
- Proper Heading Hierarchy
- Internal Linking
- FAQ Section
- Breadcrumbs
Image Optimization
- WebP Images
- ALT Text
- Compressed Images
- Lazy Loading
- TECHNICAL SEO CHECKS
Crawl & Index
- txt Check
- XML Sitemap Check
- Indexability Check
- Canonical Check
- Noindex Check
Redirects
- HTTP → HTTPS
- WWW/Non-WWW
- Redirect Chains
- Broken URLs
Technical Health
- SSL Check
- 404 Error Check
- Broken Link Check
- Duplicate Content Check
- MOBILE + SPEED OPTIMIZATION
Mobile Optimization
- Responsive Design
- Mobile Readability
- Proper Button Spacing
- No Layout Issues
Speed Optimization
- Image Compression
- CSS/JS Minification
- Cache Setup
- GZIP/Brotli Compression
- CDN Setup
- Remove Unused Scripts
Core Web Vitals
- LCP Optimization
- CLS Fix
- INP Optimization
Tools
- GTmetrix
- PageSpeed Insights
- Lighthouse
- SCHEMA IMPLEMENTATION
General Websites
- Organization Schema
- Service Schema
- FAQ Schema
- Breadcrumb Schema
- Local Business Schema
eCommerce Websites
- Product Schema
- Review Schema
- Offer Schema
- Availability Schema
Validation
- Rich Results Test
- Schema Validator
- ECOMMERCE TECHNICAL SEO
Product SEO
- SEO-Friendly Product URLs
- Product Schema
- Optimized Product Titles
- Canonical Tags
Category SEO
- Proper Category Structure
- Internal Linking
- Filter URL Handling
- Pagination Setup
Product Management
- Out-of-Stock Handling
- Product Redirects
- Variant Optimization
- PRE-LAUNCH QA
Final Checks
- Remove Noindex Tags
- Verify Canonicals
- Verify Sitemap
- Verify Redirects
- Mobile Testing
- Speed Testing
- Schema Validation
Tracking Setup
- GA4
- Search Console
- Tag Manager
- Conversion Tracking
- POST-LAUNCH MONITORING
Weekly Monitoring
- Index Coverage
- Crawl Errors
- Redirect Errors
- Broken Links
Monthly Monitoring
- Technical Audit
- Speed Audit
- Core Web Vitals Review
- Schema Validation
Performance Tracking
- Organic Traffic
- Keyword Rankings
- CTR Monitoring
- MASTER TECHNICAL SEO CHECKLIST
Website
- Clean URL Structure
- Proper Navigation
- Mobile Responsive
Technical
- Sitemap Submitted
- txt Verified
- HTTPS Enabled
- Canonicals Implemented
Performance
- Fast Loading Speed
- Optimized Images
- Minified CSS/JS
- CDN Enabled
SEO Health
- No Broken Links
- No Duplicate Content
- Schema Implemented
- Internal Linking Optimized
RECOMMENDED TOOL STACK
Purpose | Tools |
Technical Audit | Screaming Frog |
Keyword Research | Ahrefs / SEMrush |
Speed Testing | GTmetrix / PSI |
Monitoring | GA4 / GSC |
Schema Testing | Rich Results Test |
CDN & Security | Cloudflare |
FINAL DELIVERABLES
New Website
- Technical SEO Setup
- Sitemap Submission
- Speed Optimization
- Schema Setup
- Technical QA
Existing Website
- Technical Audit Report
- Error Fix Report
- Redirect Optimization
- Core Web Vitals Optimization
- Monitoring Setup