On-Page optimisation or On-Page SEO On-page optimisation in plain terms is nothing but page and content optimisation. On-Page optimisation for a page is necessary as it takes care of two main factors. One is to enhance a website’s search engine rankings, so that would gain organic traffic. Besides producing engaging and relevant content, other factors […]
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Importance of a Sitemap What is a sitemap? A sitemap is a file that list all the webpages on your website. Sitemaps can be divided into two categories. Sitemap for crawlers and the sitemap for visitors. Sitemap for visitors (html sitemaps) Sitemap for visitors/html sitemap is a page that allows visitors to see the layout
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Robots.txt is a text file used by websites used to communicate with the web crawlers and other web robots. The standard specifies how to inform the web crawlers about which pages of the website should be crawled and which part of the websites should not be crawled. Most of the search engines recognise and obey
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Introduction Social Media impact on Google Search Results is huge, let’s waste no time and get to learning. According to various researches done, there is an increase in search engine ranking of the webpage by posting webpage links. It also includes content and videos of your business on social platforms. Studies have suggested that there’s
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Introduction Are you one of those who have heard a lot about Instagram but are struggling to entirely understand what the hype is all about? Have a seat, let’s figure this out together. Here’s The Basics Is it just me, or is there a whole new shift in how people have decided to share their
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Why readability is so important? Because it decides the reader to stay on your page or not. Having a super cool idea in your mind is not enough to create content or a blog. You should be able to communicate with your readers and they have to get the idea at the same level you
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Introduction The Facebook Store Traffic advertising objective allows us to create Facebook ad campaigns to increase on-foot traffic and boost sales at your brick-and-mortar stores. We can select the Store Traffic objective for our campaign if we have added shop locations to Facebook. When we create a campaign with the Store Traffic objective, we can: Ads can include
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Cornerstone content means the heart of your website. It should consist of all the important information on the website. The most important articles which you need to rank first in the SERP. Cornerstone articles are long informative articles which are a combination of different blog posts and it covers everything important about that topic. The
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Page Authority is a score created by SaaS organisation Moz that foresee how great a particular page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, the higher your score greater your ability to rank. Page Authority is based on data from the web index and takes into account dozens of factors. It is
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Introduction – Promote your Business on LinkedIn Looking to Promote your Business on LinkedIn? Have a seat. You’ve made it to the right place indeed. LinkedIn is a platform for connecting professionals all over the world. Most people use it to find new positions. But LinkedIn can also be a valuable space for expanding the network
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