DIGITAL

B2B vs C2C business model marketing

B2B vs C2C business model marketing is part of the e-commerce platforms, where the process of buying and selling are included in each sector. The difference between both platforms is, B2B is a process of selling and marketing where one business is directly connected to another business. For example, we have Shopify and Alibaba where

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The history and purpose of Bitcoin

The history and purpose of Bitcoin begins with the question: What is Bitcoin and how does it work? Bitcoin is a digital or virtual currency that never needs any central banks or mediators to control it. It depends on peer-to-peer software and cryptography. The transactions are made through the bitcoin network (a peer-to-peer network) and

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Everything you need to know about Brand Experience

Brand Experience is the coolest journey that every customer sails through, sometimes very pleasant, sometimes with bad memories. Your service is the result — of the long-lasting impression — which remains after a few encounters or emotional engagement with a particular brand in an environment. E-commerce has become the biggest platform for customer environment from 2020 when

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Tata Consumer Products wins gold for its outstanding campaign.

The 15th edition of the Indian Digital Marketing Awards (IDMA) took place on July 19, recognizing remarkable and impactful contributions to the digital media landscape. The event celebrated brands and agencies for their innovation and creativity in crafting insightful campaigns. At this prestigious event, Tata Consumer Products Limited won a gold medal for its campaign

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Vendang Raina stays cool in the new Sprite ad.

Sprite introduces a refreshing twist to the end-of-the-day “chill at home” routine with its quirky new campaign. Teenagers today are constantly juggling their studies, extracurriculars, social expectations, and personal goals, making their days hectic and overwhelming. Even when they arrive home in the evening, they often carry the weight of these demands in the metaphorical

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Netflix’s ad-supported tier experiences 34% growth, nearing critical scale.

– Netflix’s ad-supported tier saw a 34% increase in membership quarter on quarter in Q2, as revealed in an earnings statement. The company did not disclose specific subscriber numbers for this tier, which had approximately 40 million global monthly active users as of May. – The streaming giant is implementing significant changes to its advertising

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Doritos’ and Self-expression marketing

Doritos has introduced its inaugural international campaign and brand theme, “For the Bold in Everyone,” as revealed in information shared with Marketing Dive. The initiative aims to encourage individuals to embody boldness, self-expression and “be triangles in a world of circles.” Crafted by Goodby Silverstein & Partners, the campaign comprises three advertisements and a global

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