Social Media Marketing

Introduction For a social media professional, Instagram is a massive trek now. And this is exactly why Instagram Insights is up and coming. Instagram has reached nearly 1 billion monthly active users. Instagram is considered as one of the most popular social media networks among the league with Facebook, Twitter, and YouTube, Instagram leads and is […]

Introduction Before we get deep into the Twitter Ad Campaign, here’s a small introduction. Every business has 5 important aspects: value creation, marketing, sales, value delivery, and finance. Social media is an effective tool to upskill your business game if used wisely. Twitter is an effective tool to grow your business. The Twitter ad campaigns

Twitter is one of the most successful social media platforms with more than 6,000 tweets being published per second. With such a massive scale of information, it can get difficult to find great content or specific content within the platform. Luckily for all of us, Twitter rolled out their answer to this issue in 2015 – Twitter Moments! This

Introduction Facebook Reach and Engagement, what exactly are they and how are they different? Facebook came into existence as a social networking site back in 2004 and we all know that. Though it started as just a platform for people to make friends and share their thoughts, the audience base it garnered took the platform

Introduction Why pick Twitter Analytics you ask? We often find ourselves wondering what kind of content our followers like. What if there is a way to track and see it? If you are one of the people who want to analyze your followers, then Twitter Analytics is the right place for you. Keep reading to

Introduction Ever wondered how Twitter Algorithm works and how is it always spot on? If so, grab a seat, you’re at the right place. What are the obvious facts about Twitter? It’s a great platform to spill our thoughts and voice our opinions. It could be anything, maybe for a social cause or a recent pop

Introduction It’s the year 2021 now and some of you may be wondering if using hashtags on Instagram is still relevant for your business.  Here’s the truth, hashtags will never run out of business, they will always add immense weightage to the reach of your business.  As a matter of fact, any post that has

Introduction The different types of Facebook audiences are covered here for reaching out to the right people in an effective way. Are you a start-up, looking to expand your business rapidly, or a big organization looking to upgrade your Facebook Advertising Strategy?  Regardless of what kind you are, you are welcome here!  Facebook Advertising is one

Introduction Are you one of those who have heard a lot about Instagram but are struggling to entirely understand what the hype is all about? Have a seat, let’s figure this out together.  Here’s The Basics Is it just me, or is there a whole new shift in how people have decided to share their

Introduction The Facebook Store Traffic advertising objective allows us to create Facebook ad campaigns to increase on-foot traffic and boost sales at your brick-and-mortar stores. We can select the Store Traffic objective for our campaign if we have added shop locations to Facebook.  When we create a campaign with the Store Traffic objective, we can: Ads can include