Content Marketing

The 15th edition of the Indian Digital Marketing Awards (IDMA) took place on July 19, recognizing remarkable and impactful contributions to the digital media landscape. The event celebrated brands and agencies for their innovation and creativity in crafting insightful campaigns. At this prestigious event, Tata Consumer Products Limited won a gold medal for its campaign […]

Sprite introduces a refreshing twist to the end-of-the-day “chill at home” routine with its quirky new campaign. Teenagers today are constantly juggling their studies, extracurriculars, social expectations, and personal goals, making their days hectic and overwhelming. Even when they arrive home in the evening, they often carry the weight of these demands in the metaphorical

– Netflix’s ad-supported tier saw a 34% increase in membership quarter on quarter in Q2, as revealed in an earnings statement. The company did not disclose specific subscriber numbers for this tier, which had approximately 40 million global monthly active users as of May. – The streaming giant is implementing significant changes to its advertising

Doritos has introduced its inaugural international campaign and brand theme, “For the Bold in Everyone,” as revealed in information shared with Marketing Dive. The initiative aims to encourage individuals to embody boldness, self-expression and “be triangles in a world of circles.” Crafted by Goodby Silverstein & Partners, the campaign comprises three advertisements and a global

This week, Mountain Dew has become the latest brand to refresh an iconic tagline by launching a campaign that pairs “Do The Dew” with a new character named the Mountain Dude. According to JP Bittencourt, Vice President of Marketing at Mountain Dew, this lighthearted initiative aims to increase consumer attention, affinity, and awareness. “’Do the

Allied Market Research recently released a report titled “Content Marketing Market,” analyzing the period from 2023 to 2032. According to the report, the global content marketing market achieved a revenue of $413.2 billion in 2022 and is projected to reach $2 trillion by 2032. Key Growth Factors: The growth of the content marketing market is

A strategy serves as a formulated plan of action aimed at achieving a long-term or overarching objective. Conversely, a digital marketing strategy entails executing planned online activities to fulfill specific business goals. In simpler terms, it involves executing planned actions at opportune moments through appropriate online channels to boost revenue and foster relationships. Our focus

Every year, we witness a recurring narrative – the proclamation that email marketing has met its demise, B2B cold calling is ineffective, and content marketing is no longer impactful. However, the reality is that none of these marketing strategies have become extinct; on the contrary, they remain integral and are here to stay. With the

In marketing, emotive storytelling harnesses human emotions to craft narratives that deeply engage audiences. When executed effectively, emotive storytelling can leave a lasting imprint, enhancing brand recall and fostering loyalty. Here are strategies for employing emotive storytelling in marketing: By leveraging emotive storytelling, brands can establish profound connections with their audience, leading to increased engagement,

In 1994, AT&T placed the world’s first online banner ad in Hotwired magazine, marking the beginning of digital advertising. Fast forward to today, where the digital advertising market is projected to reach $19.2 billion by 2026. In this landscape, Indian startup Inshorts has made a notable impact, potentially disrupting the industry for Indian advertisers. Inshorts’